Traffic Safety Campaigns
Many Missouri distracted driving prevention campaigns are based on the “Don’t text and drive” message. This type of command works best where there is a applicable traffic safety law in place prohibiting the behavior, coupled with strong law enforcement and sizeable fines for violation of the law.
Unfortunately, when it comes to distracted driving prevention, this type of message is not effective because distracted driving laws are very difficult to enforce and carry small fines.
Thus, when considering viable alternatives, and the fact that distracted driving is no longer limited to younger drivers, an appeal to a driver’s self-protection will form the foundation of an effective distracted driving campaign. For instance, a message like this:
As we continue to advance the notion that distracted drivers are “outlaw drivers” requiring the motoring public to be cautious, we will be able to establish that using a cell phone while driving is reckless, risky, and dangerous. Once cell phone use while driving is “villain-ized”, fewer drivers will engage in cell phone use while driving.
Another effective tactic in distracted driving prevention is to associate distracted driving with drunk driving. An example using the “Protect Yourself” campaign solution is shown below.
Finally, because working adults, including parents, have become the largest segment of distracted drivers, a mesasge urging them to become “role model drivers” would create a sense of adult responsibility to young drivers.
TRAFFIC SAFETY CAMPAIGNS
SCHOOL DISTRICTS/HIGH SCHOOLS
If you or someone you know has been injured or killed by a distracted driver, you can contact Attorney Doug Horn for free legal consultation.
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